Position Overview: We are seeking a dynamic and experienced Senior Manager of Integrated Marketing to join our team. The ideal candidate will be a strategic thinker with a proven track record in developing and implementing comprehensive integrated marketing campaigns. As a key member of our marketing leadership team, the Senior Manager will play a pivotal role in driving brand awareness, store traffic, customer engagement, and ultimately, revenue growth.

Responsibilities:

1. Strategy Development:
• Develop and execute integrated marketing strategies aligned with overall business objectives.
• Collaborate with cross-functional teams to ensure marketing initiatives are integrated seamlessly across various channels.
2. Campaign Management:
• Lead end-to-end planning, execution, and optimization of integrated marketing campaigns, including traditional and digital channels.
• Utilize data-driven insights to enhance campaign performance and ROI.
• Develop testing plans, analyze results, and make recommendations to maximize acquisition and lifetime value.
3. Brand Positioning:
• Oversee the development and maintenance of a consistent and compelling brand message across all marketing channels.
• Ensure brand guidelines are adhered to in all marketing materials.
4. Cross-Channel Integration:
• Foster collaboration between traditional and digital marketing teams to create cohesive and synchronized campaigns.
• Implement omnichannel strategies to maximize customer touchpoints.
5. Performance Analysis:
• Conduct thorough analysis of marketing campaign performance and provide actionable insights for continuous improvement.
• Implement key performance indicators (KPIs) to measure and report on the success of integrated marketing efforts.
6. Team Leadership:
• Mentor and lead a team of marketing professionals, fostering a collaborative and innovative work environment.
• Encourage professional development and skill enhancement within the team.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• Proven experience (5+ years) in integrated marketing roles, preferably in the retail sector.
• Strong leadership and team management skills.
• Exceptional strategic thinking and problem-solving abilities.
• Proficient in utilizing data analytics and marketing technologies.
• Excellent communication and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment.

Why join us?

With a career at Guitar Center, you become part of the world's largest multichannel musical instrument retailer. Whether at our Stores, Contact Centers, Distribution Centers, or Support Center, Guitar Center employees have a common goal: to help people find their sound

Pay Rate: $100,000- $115,000 / annually depending on background and experience.This position is eligible to participate in the Guitar Center Company bonus program based on Company performance.

The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations

About Guitar Center

Guitar Center embodies the world of creativity and music by inspiring our teammates to find their own individual sound. We strive to develop lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the almost indescribable happiness that comes from playing an instrument. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.

Do you believe in the power of music to bring people together? If you do, and you want to be a key player in an organization whose purpose is to fill the world with more music and to develop generations of new musicians then we have a position where you can find your sound.

Love this job and want to apply?

Send your resume and cover letter today along with salary expectations!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job-related requirements.

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